COOPERS BEER
Forever Original
This campaign doubled down on originality with hundreds of unique ‘1 of 1’ artworks in our ads, showing that ‘Forever Original’ isn’t just a tagline, it’s a commitment to authenticity.
Lots of independent beer companies have sold out to bigger companies like Lion Nathan. To demonstrate their commitment to originality, Coopers reached out to over 200 originators - artists who champion originality - and asked them to create original beer inspired artwork. The nationwide campaign appeared across multiple platforms and formats. Each placement was a unique one-of-a-kind creation, even the music was made using Coopers stubbies.
Shortlist in Industry Craft: Art Direction
Cannes 2025
5 x Finalists
AWARD 2025
Finalist in Production Design
CICLOPE Asia Pacific 2025
AUNZ Work of the Week
LBB Online 2025
RECOGNITION:
Cooper Forever Original Launch Film
Cooper Forever Original - The Creators
Poppy Templeton.
A schooner made with sheep? That’s Forever Original.
A schooner made from a paper beer track? Also Original
Soundtrack? Original too.
Credits
Agency: Special Group
ECD: Ryan Fitzgerald
Creative Directors: Peter Cvetkovski and Adam Ferrie
Creatives: Lauren Regolini and Locki Choi
Freelance Creative Directors: Christian Duffy and Sean Larkin
Design Director: Dan Jones
Head of Film and Content: Sophie Simmons
Director: The Glue Society (Paul Bruty)
Production Company: Revolver