COOPERS BEER

Forever Original

This campaign doubled down on originality with hundreds of unique ‘1 of 1’ artworks in our ads, showing that ‘Forever Original’ is a true celebration of creativity, individuality and authenticity.

Lots of independent beer companies have sold out to bigger companies like Lion Nathan. So to demonstrate their commitment to originality, Coopers reached out to over 200 originators - artists who champion originality - and asked them to create original beer inspired artwork. The nationwide campaign appeared across multiple platforms and formats. Each placement was a unique one-of-a-kind creation, even the music was made using Coopers stubbies.

Shortlist in Industry Craft: Art Direction
Cannes 2025

Winner: Best Outdoor
Best Ads 2025, February

Silver - CRAFT | Poster Art Direction, Campaign)
Bronze - CRAFT | TV and Cinema Commercials)
Bronze - MEDIA | Use of Print, Press & Outdoor)
AWARD Awards 2025

Finalist in Production Design
CICLOPE Asia Pacific 2025

AUNZ Work of the Week
LBB Online 2025

RECOGNITION:

Case study film.

Launch Film.