Macquarie Centre is a magical place you really can get lost in a real-life wonderland of entertainment, food, fashion and lifestyle.

This brand campaign was developed to showcase the centre’s breadth of offer and provide a physical demonstration to their “magic” positioning. Our photography leaned into the natural surroundings of the centre and architectural cues to provide a landscape for 4 key scenes that played to specific audiences and categories whilst showcasing 20+ retailer partners. The campaign rolled out across OOH, in-store, social and activation.